Directly responsible for management of all organizational communications and public relations activities within Geisinger Health Plan (GHP). Responsible for development, implementation and evaluation of communication and public relations plans including but not limited to marketing communication, media relations, collaterals, fulfillment, market research, market strategy, event management and staff development. Directs efforts via traditional marketing tactics as well as digital tools and strategies.
Reports to AVP of GHP marketing.
Bachelor's degree in communications, journalism, marketing or a related field required.
Minimum of seven years of health insurance marketing experience required.